BTI Event Organisation and Co-ordination
123456
  INTRODUCTION

Marketing and Promotion takes a critical role in determine the Tourism development and returns. As the Asia-Pacific region Tourism matures, the incorporation of quality database into its management framework is essential.

A quality database is effectively obtained using STATISTIC. It was in the early 1960s, that there was a growing concern over the significant role of Statistics to weathers potential negative influences and equips an organisation to face the challenges.

For this season, Strategic marketing and promotion activity is the gear for high performance and yield.

The seminar was held on the 26th April in Kota Kinabalu, Sabah Malaysia and attended by some 13 private tourism organisation.

Although the seminar were regarded as "quite technical" by many, most participants came to comprehend that tourism development requires for effort and one possible approach is through consolidation effort from mergers.


BORNEO TOURISM INSTITUTE (388321-X)
7th Floor, Block B, Wisma Kosan Likas,
KM 7, Jalan Tuaran,
P.O. Box 3, Likas Post Office,
88856 Kota Kinabalu
Sabah, Malaysia.
Tel: 60-88-433312 (O) / Fax: 60-88-433780
Email: [email protected]